Marketing the Brand

A lot of eyes have been on Michelle's clothes over the past couple months and especially as of recent when she was asked about her shopping habits by David Letterman, to which she responded that she kept it simple and was wearing J.Crew.

Needless to say, the next day J.Crew received a 464 percent increase in traffic onto their website. And what does that say?

Michelle IS the new brand. She might as well come out with her OWN clothing line. I bet it would sell like hotcakes. She's the new brand of woman for 2009 and the rest of our lives. She's a polished, educated, refined, beautiful, intelligent, REAL woman, who handles her responsibilities and keeps herself, her man, and her family together.

Women take note. My momma is MY inspiration, but if you're lacking a role model and aren't hustlin' in your own right, then you're wasting time. No more excuses. This is the brand we ALL need to wear.